adidas Soccer today launched the first video in its “First Never Follows” film series featuring global stars Paul Pogba, Luis Suarez and Mesut Özil. One of the things we’ve often said here at Instep HQ is that we just haven’t gotten to see enough of the biggest adidas stars dancing. Almost as if our office had been bugged by adidas, the new “First Never Follows” film lands in our lap. Launched alongside the new Mercury Pack and one of the biggest updates to the boots in the revolution, adidas is putting their summer on the line in a big way.
In terms of when to see the new boots, we’ll be able to see the new colorway for the PURECONTROL and the new X16+ PURECHAOS on display at the upcoming Champions League Final. The third boot in the pack, the MESSI 16+ PUREAGILITY won’t be getting its on-pitch debut until Messi steps out for the Copa America Centenario in the next few weeks.
The X16+ PURECHAOS is set to take the chaos-inspired silo to new heights and headline-wearer Luis Suarez will be hoping that this boot sees him hit the 50-goal mark for Uruguay this June. When asked about his ideas to the “First Never Follows” campaign, Suarez stated, “Being first is all that matters in football and this is what inspires me every day – in training, during moments of focus and when I take to the pitch. Creating the moments that people remember you for is what drives players and to achieve that, you have to show huge levels of commitment and fight.”
With the Chaos reinventing itself, the PURECONTROL continues to roll on since its laceless introduction in January. The PrimeKnit marvel will be headlined by Paul Pogba and his quest to take France to the Final at this summer’s UEFA EUROs. When questioned about what it is that the PURECONTROL makes him feel on the pitch, the French magician said, “I always aim to be a leader – by being the first in everything I do – on and off the pitch. From being the first to try new skills to the first to showcase a fresh new style, being first is what inspires me and drives me to create moments that everyone remembers.”
In terms of greatness, all eyes will definitely be on Messi as he looks to bring a trophy home for Argentina at the Copa America this summer. Not only will the focus be, as it always is, on his feet, but the dominating #10 will have some new toys to showcase with his new PUREAGILITY boots from adidas. At this point, Messi is just padding his stats and adding to the stature of the legacy he leaves behind, so we’re anxious to see if Messi adds to his trophy cabinet over the next few months.
Sam Handy, VP of Design, said of the Mercury Pack design process, “Every player dreams about lifting trophies and creating a legacy for themselves. We wanted to create a range of boots that pays homage to that dream; that desire and ambition to be the best and to be first, not second. Mercury Pack is inspired by this motivation to win and designed with innovation and creative flair at its very heart. What we have created is a range of boots that will decide results on the biggest stages of all in 2016 and decide who makes it into the history books.”
As the “First Never Follows” series develops, adidas will release a number of individual videos for each of the star players wearing the new Mercury Pack cleats. GAME ON!