This is not your father’s adidas. The German company has ushered in their 2015 with one of the more in-your-face marketing campaigns in recent memory. It’s called There Will Be Haters (directed by Paul Thomas […]
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Crazylight technology debuted in adidas basketball shoes in 2011, boasting itself as the lightest shoe on the market by a healthy 15% over the closest competitor. That shoe’s main tech advance was SprintWeb, a synthetic […]
Sure, the title might be a little over the top and there are tons of factors that led to Real Madrid surrendering the La Liga summit to Atletico after their loss to Sevilla. However, during […]