At the exact moment the soccer world’s focus is on Lisbon, Portugal this May, the new adidas Finale Lisbon ball will be participating in its first professional action. Is there a better way to introduce […]
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What is the absolute best thing about World Cup equipment campaigns and build-ups? It becomes a back-and-forth between the biggest brands that turns into a real life version of “anything you can do, I can […]
With the recent release of the Adidas Brazuca for the World Cup and the recent announcement about the Nike Ordem that will be released in 2014, the equipment world is buzzing about the next step […]